Case studies — performance marketing

Human strategy × AI intelligence — analytic case studies

Short problem statements, crisp diagnosis, targeted intervention and quantified outcomes — three representative ad sprints that turned signals into profitable growth.

KNIDE — Premium lifestyle apparel

Situation
New premium brand with weak early signals, unclear ICP, and low CTRs; limited PDP trust elements.
Diagnosis
CTR 0.54% (benchmark 0.9–1.2). Pixel gaps and missing CAPI caused attribution mismatch; PDP structural issues reduced CVR.
Intervention
  1. Server-side CAPI v2 + GA4 event contracts (restore signal integrity).
  2. Prospecting → Warm → DPA retargeting architecture.
  3. Creative ladder: 18 variants across hooks, offers & proof; PDP microcopy & size helper.
  4. Landing page speed: LCP improved by 1.3s.
Outcome (90 days)
  • Revenue: +2.5×
  • CAC: -28%
  • CTR: 0.54% → 1.32%; CVR: 0.68% → 1.42%
  • Blended ROAS: 3.1×

Insight — High-intent creative + clean signal wiring produced scalable, margin-positive growth; not a spend-only story.

Ushara — 925 silver jewellery

Situation
Premium brand with festival dependence; page speed and creatives underperforming during peak demand.
Diagnosis
Festival CPM inflation; 31% event mismatch; high cart abandonment (~78%).
Intervention
  1. Server-side CAPI v2 + catalog alignment (reduce mismatch).
  2. Festival funnel: timed offers & remarketing windows.
  3. UGC + premium statics + motion to improve thumb-stop.
  4. CRO: trust badges, size cues and returns clarity.
Outcome (90 days)
  • Sales: ×2.0 QoQ
  • CTR: +42%
  • CAC: -31%
  • ATC%: +22%; ROAS: 3.4×

Insight — For premium categories, orchestration (seasonal funnels) + signal integrity yields margin-preserving uplift versus bid escalation.

Branche — Women’s lifestyle & leisurewear

Situation
High-velocity launch with inventory risk, limited creative assets and weak LP speed; target: revenue positive within 30 days.
Diagnosis
No baseline signals, LCP 4.1s, generic creatives, no DPA/dynamic offer engine.
Intervention
  1. Built a Friday Drop engine with SKU-safe urgency and stock controls.
  2. Story-first creative ladder + fit videos; Advantage+ blended with manual sets.
  3. Landing page speed diet: LCP 4.1s → 2.6s.
Outcome (30 days)
  • Revenue-positive from week 1
  • CTR → 1.48%; CAC ~ ₹320 (category benchmark ₹480–₹650)
  • Drop Engine drove 52% of conversions
  • Day-30 ROAS: 2.9×

Insight — Narrative-led creatives + urgency mechanics and speed optimization create early and sustained revenue without heavy discounting.

Synthesis
Across categories, the winning combination was consistent: (1) restore signal integrity (CAPI + GA4), (2) implement a creative ladder tied to a prioritized hypothesis backlog, (3) apply CRO micro-changes and speed work to protect conversion as traffic scales. The result is repeatable, margin-positive growth.