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Analytics Foundation
GA4 ecommerce events, Meta Pixel + CAPI v2 (server‑side), consent, UTMs, and event contracts.
- view_item, add_to_cart, begin_checkout, purchase
- Data QA & naming governance
Gwiksoft · Human Strategy + AI Intelligence
CRO & Analytics that turns traffic into revenue and makes decisions obvious.
We combine experimentation with clean measurement: faster pages, clearer funnels, and dashboards that guide action—every week.
- Faster LCP/CLS
- Higher CVR
- Clean GA4 + CAPI
- ROAS clarity
Signals we track & improve
+18%
ATC rate
-22%
Drop‑off at checkout
+0.5–1.2s
LCP improvement
+25%
Revenue per session
Illustrative; results vary by brand, traffic mix, and offer.
What we do
Foundation → Measurement → Experiments → Decisions. No fluff, just compounding wins.
⚗️
Experimentation System
Hypothesis backlog and scoring (ICE/PXL), variant design, guardrails, and clean rollouts.
- LP/PDP, Cart, Checkout experiments
- A/B, split, geo & holdout tests
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Performance & UX
Core Web Vitals, critical CSS, image strategy, and micro‑copy to unlock CVR—especially on mobile.
- Speed diet (JS/Apps), layout stability
- Heuristics for PDP & checkout
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Dashboards & Decisions
Growth Dashboard: CAC, CTR, ATC%, Checkout%, CVR, AOV, ROAS, LTV. Weekly insights → actions.
- Attribution views (7‑day click default)
- Funnels & cohort slices
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Ads ↔ Site Handshake
On‑ad CRO, landing pages, offer sequencing, and exclusions. Reduce CAC drift while scaling.
- Creative → LP congruence
- Offer & price testing
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Data Quality & Privacy
Consent mode, PII protection, and resilient pipelines so your decisions stay trustworthy.
- Event QA & fallbacks
- Naming + UTM hygiene
4‑week CRO & Analytics sprint
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Week 1
Map & Measure
Analytics audit, event contracts, baseline speed & funnel, hypothesis backlog.
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Week 2
Instrument & Build
GA4 + CAPI v2 server‑side, LP/PDP variants, dashboard wiring, QA.
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Week 3
Test & Optimize
Run experiments, fix LCP/CLS, adjust micro‑copy, evaluate signals.
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Week 4
Decide & Scale
Keep winners, retire losers, plan next sprint. Handover + playbook.
Growth Dashboard (Lite)
Single source of truth for performance: CTR, ATC%, Checkout Start%, CVR, AOV, CAC, ROAS, LTV—broken down by campaign, device, and cohort.
- Attribution views: 7‑day click default; compare models
- Funnels: LP → PDP → Cart → Checkout → Purchase
- QA: event fires, duplicates, consent state
(Dashboard preview placeholder — embed image/iframe later)
Recent CRO wins
Snapshots from experiments and speed work.
Apparel PDP — Size & Offer
Variant clarity + size helper + offer strip → +14% ATC rate; no added apps.
Checkout — Trust & Payment
Trust cues + payment visuals + copy tweaks → -19% drop‑offs at step 1.
Speed — LCP Diet
Critical CSS + image strategy + app cleanup → -0.9s LCP, +7% revenue/session.
Pricing
Start with an audit. Scale with sprints.
Kick‑off
CRO & Analytics Audit
₹14,999 project
- Analytics & speed baseline
- Event contracts + QA
- Top 10 experiment backlog
Most picked
CRO & Analytics Sprint
₹49,999/month
- 4 hypotheses/month (LP, PDP, Cart, Checkout)
- GA4 + CAPI v2 server‑side
- Dashboard + weekly actions
Attribution & Server‑Side
₹24,999 project
- GTM Server or Cloudflare setup
- Meta CAPI v2 + GA4 hardening
- Consent + PII safeguards
FAQs
Short answers to help you decide quickly.
- Do you need access to our theme?
- Yes—for CRO variant builds and performance fixes. We work on a duplicate theme and ship with change logs.
- Which testing tools do you use?
- Native theme variants, URL split, and geo/holdout designs. We avoid heavy scripts unless necessary.
- Can you fix our analytics?
- We harden GA4 + Meta CAPI v2 (server‑side) and clean UTMs/naming so your dashboards finally match reality.
- How do you report?
- Weekly insights + next actions, tied to targets like CAC, ATC%, Checkout%, CVR, and ROAS.
Ready to compound wins?
Tell us about your store—get a 30‑day plan and CRO backlog.
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