Gwiksoft · CRO & Analytics
CRO & Analytics that turns traffic into revenue — and makes decisions obvious
We combine measurement-first engineering (GA4 + Meta CAPI v2) with a disciplined experimentation system and performance-grade speed fixes so every test compounds growth.
Measure
Clean events, data contracts, UTMs & attribution
Experiment
Prioritised hypotheses, safe rollouts, incremental checks
Decide
Weekly insights → actions, dashboards that show what to do next
Proven: 25 years combined D2C & growth experience • Trusted by 200+ founders • 500+ trained
Trusted by
200+ founders · 25 years combined experience · 500+ trained
What we do — concise
Foundation → experiments → decisions. We remove ambiguity and build repeatable improvement loops.
Analytics Foundation
GA4 events, Meta Pixel + CAPI v2, consent & UTM governance.
Experimentation System
ICE/PXL scoring, safe rollouts, A/B, split & holdout tests.
Performance & UX
Critical CSS, image strategy, microcopy and mobile-first heuristics.
Dashboards & Decisions
CAC → ROAS view, funnels, cohorts and weekly action notes.
Ads ↔ Site Handshake
Creative → LP congruence, offer sequencing, exclusion rules.
Data Quality & Privacy
Consent mode, PII safeguards, event fallbacks and QA.
4-week CRO & Analytics sprint
Week 1
Map & measure — audit, event contracts, baseline funnel
Week 2
Instrument & build — GA4/CAPI wiring, LP/PDP variants
Week 3
Test & optimise — experiments, LCP fixes, microcopy
Week 4
Decide & scale — keep winners, retire losers, plan next sprint
Growth Dashboard (Lite)
Single source of truth: CTR, ATC%, Checkout%, CVR, AOV, CAC, ROAS — by campaign, device and cohort. Weekly insights mapped to experiments.
- 7-day click default attribution; model comparisons
- Funnel slices & cohort analysis
- Event QA & alerting
(Dashboard preview placeholder — replace with iframe/image)
Selected wins
Apparel PDP — Size & Offer
Variant clarity + size helper + offer strip → +14% ATC; app-free.
Checkout — Trust & Payment
Trust cues + visual payments → -19% drop-offs at step 1.
Speed — LCP Diet
Critical CSS + image strategy → -0.9s LCP, +7% revenue/session.
Pricing — start with an audit
Attribution & Server
₹24,999 project
GTM Server/Cloudflare, Meta CAPI v2 hardening, consent
Harden tracking
FAQ
Do you need theme access? Yes — we work on a duplicate theme, ship change logs, and handoff documented code.
Which experiment types? A/B, split URL, geo & holdouts depending on risk and sample.
Can you fix analytics? Yes — we harden GA4 + Meta CAPI v2, clean UTMs and name events so dashboards match reality.
How often do you report? Weekly insights with clear next actions tied to CAC, ATC%, Checkout% and ROAS.
Ready to compound wins?
Tell us about your store — get a 30-day plan and experiment backlog.
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