CRO & Development — experiment, build, ship
Full-funnel testing + app-free Shopify builds to compound conversion gains and site speed.
- ✓ 4 CRO hypotheses/month — LPs, PDPs, cart & checkout
- ✓ Custom sections & app-free features — badges, bundles, offers
- ✓ Speed & Core Web Vitals — LCP, CLS, TBT optimization
- ✓ Analytics, tracking & A/B infra — GA4, Meta, server events
Roadmap: your first 30–60 days
Tight weekly sprints to validate ideas and ship code safely.
Chronology
Instrumentation & Baselines
GA4 + Meta events, server-side CAPI, speed audit, hypothesis backlog.
Days 0–3Sprint 1 (2 Tests)
LP/PDP variants, UX micro-copy, badges/offers; launch A/B with guardrails.
Days 4–10Speed & CWV Fixes
Code splitting, image policies, app removal → theme features, LCP/CLS.
Week 2Sprint 2 (2 Tests)
Cart/checkout flows, bundles, offer trees; analyze uplift & ship winners.
Week 3Review & Roadmap
Sprint review, code cleanup, rollbacks if needed, plan next 60–90 days.
Week 4Focused KPIs
Measure impact with technical + commercial signals.
Lift via PDP/LP & cart nudges.
Checkout flow & offer clarity.
Hero, images, critical CSS.
Layout stability fixes.
Commercial outcome of changes.
KPIs sync from GA4 + Ads + Shopify & CWV once experiments run.
Who should buy this plan
- ✓ Brands ready to ship variants weekly.
- ✓ Teams wanting app-free features & speed.
- ✓ Stores with traffic but stalled conversion.
- ✓ Founders who want measurable CRO + clean code.
Tech stack & practices
- DEV Shopify (Liquid + Tailwind), app-free components, section schema where needed.
- DATA GA4, Meta CAPI v2, server events, UTM governance.
- OPT Image policies (AVIF/WebP), lazy/hydration strategy, code splitting, app diet.
- QA Staging → feature flags → monitored rollouts, rollback plan.
In 30–60 days you’ll have
At least 2 shipped winners impacting ATC%/CVR.
Green CWV targets with app-free replacements.
Trustworthy tracking + experiment logs.
FAQs
How do you choose hypotheses? +
We prioritize via impact × confidence × effort using analytics, heatmaps, and user feedback.
Will changes affect SEO or theme integrity? +
We ship to staging with flags, preserve semantic HTML, and maintain liquid sections to stay update-safe.
Do you replace apps? +
Where feasible, yes—badges, bundles, offers, and UX elements are coded app-free to cut bloat and cost.