Performance Marketing Services | Gwiksoft — Meta Ads that Scale Profitably

Gwiksoft · Human Strategy + AI Intelligence

Performance marketing that lowers CAC and grows profitable revenue.

Meta‑first growth for modern commerce: CAPI v2, clean data, creative systems, and sprint‑based scaling. Start small. Scale smart.

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  • Lower CAC
  • Higher CTR & CVR
  • ROAS clarity
  • Clean analytics

Signals we optimize for

+45%
CTR lift (creative sprints)
-28%
CAC reduction (clean CAPI)
3.2×
ROAS on test budgets
< 2.5s
LP LCP (faster ads → CVR)

Illustrative metrics from past sprints; actual results vary by brand and budget.

How we drive performance

Foundation first. Creative systems. Smart testing. Clean measurement. Scale with confidence.

🛰️

Tracking & Infrastructure

Pixel + CAPI v2 (server‑side), GA4 events, consent handling, UTM taxonomy, events QA.

  • Signal map & data contracts
  • Catalog/feeds & product sets
🎯

Campaign Architecture

Prospecting + retargeting stack, Advantage+ vs manual, cost/bid caps, learning phase hygiene.

  • Audience frameworks & exclusions
  • Budget pacing & guardrails
🎨

Creative System

UGC + brand films + motion. Hooks, angles, offers. Iterative creative sprints and variant testing.

  • Briefs, storyboards, and copy
  • On‑ad CRO (frames, CTAs, formats)
🧪

Testing & Learning

Hypothesis backlog, split tests/holdouts, geo tests, creative ladders, and incremental lift checks.

  • 7‑day click default; compare models
  • Decision cadence & kill rules
📊

Analytics & Dashboard

Unified view of CAC, CTR, ATC%, CVR, ROAS with clear naming and UTM governance.

  • Growth Dashboard Lite
  • Weekly insights & actions
🤝

Funnel & CRO Handshake

LP/PDP tweaks, offer tests, speed fixes. Ads + site working together to unlock CVR.

  • Landing pages & micro‑copy
  • Checkout heuristics

30‑day ramp plan

  1. Week 1

    Foundation

    Pixel + CAPI v2, GA4, naming & UTMs, audit & plan, creative brief.

  2. Week 2

    Launch

    Prospecting + retargeting live, catalog DPA, first creative set, QA.

  3. Week 3

    Optimize

    Budget pacing, kill rules, new angles/variants, landing‑page tweaks.

  4. Week 4

    Scale

    Winning set expansion, exclusions, offer sequencing, next sprint plan.

Recent wins

Snapshots from recent sprints (details on request).

Ushara — 925 Silver

Server‑side CAPI + offer angles lifted CTR and reduced CAC; sustained 2× in 3 months.

Knide — Apparel

Advantage+ + manual stack with creative laddering pushed scale without CAC drift.

Branche — Lifestyle

Catalog DPA + hooks/angles test: improved ATC% and ROAS clarity on test budgets.

Pricing

Start with a sprint. Scale with a roadmap.

Most picked

Starter

₹9,999/month
  • Pixel + CAPI v2 + GA4 setup
  • 2 campaigns, 6 creatives
  • Naming/UTMs + weekly report
  • Growth Dashboard Lite
Start

Growth

₹24,999/month
  • 4 campaigns, 12 creatives
  • Catalog DPA + exclusions
  • Creative sprints + LP tests
  • Weekly sprints & insights
Pick Growth

Scale

₹49,999/month
  • 8 campaigns, 18 creatives
  • Daily pacing & guardrails
  • Advanced testing & LTV loops
  • Priority support
Scale Up

FAQs

Short answers to help you decide quickly.

What budgets do you work with?
Starter is fine up to ₹1L/month ad spend. For larger budgets, Growth/Scale tiers help with faster learning and guardrails.
When can we expect results?
Signals in week 2–3; stable performance usually in 4–6 weeks depending on assets, approvals, and product‑market fit.
Do you provide creatives?
Yes. We run a creative system—briefs, scripts, edits, and variants. Production shoots/UGC are optional add‑ons.
How do you track ROAS?
Clean naming + UTMs, GA4 events, and server‑side CAPI v2 ensure better signal quality and consistent reporting.

Ready to turn ads into growth?

Tell us about your goals—get a plan, forecast, and creative outline.

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