Growth Plan — scale with AI & CRO sprints
Push past validation: compound wins with faster testing loops, deeper analytics, and AI-assisted ops.
- ✓ Performance ad funnels — Prospecting + Retargeting, A/B, optional cost caps
- ✓ AI agent / chatbot (Lite) — lead capture, FAQ, human handoff
- ✓ CRO sprint — PDP, checkout, offers ( 2 hypotheses/month )
- ✓ Growth Dashboard Pro — GA4 + Ads + Shopify, weekly reporting & stand-up
Roadmap: your first 30–45 days
Short, aggressive cycles to unlock scale and protect ROAS.
Chronology
Hardening & Baselines
CAPI v2 checks, UTM governance, GA4 events, Pro dashboard wiring.
Days 0–3ABO/CBO Testing + Cost Caps
Prospecting & retargeting, creatives v2, audience expansion, guardrails.
Days 4–10CRO Sprint (2 Hypotheses)
PDP/checkout/offer tests; ship quick wins; instrument ATC% & CVR uplift.
Week 2AI Agent (Lite) Live
FAQ + lead capture + human handoff; feed insights back to creative briefs.
Week 3Scale & Safeguards
Budget shifts to winners, rules-based scaling, creative sprint v3.
Week 4–5Focused KPIs (Pro)
Add LTV cohorts & CVR alongside CAC, CTR, ATC%, ROAS.
Keep under scale guardrails.
Creative sprints v2–v3.
CRO hypotheses/month.
Budget to winners.
Cohorts + funnel CVR.
Numbers sync from Growth Dashboard Pro once campaigns run.
Who should buy this plan
- ✓ Stores past validation aiming for stable scale.
- ✓ Brands ready to test offers/creatives weekly.
- ✓ Teams that want analytics clarity & guardrails.
- ✓ Founders who value rapid CRO sprints and AI assist.
How we use AI & automation
- AI Agentic FAQ + lead capture (Lite) with human handoff.
- AI Anomaly alerts & budget recommendations in Pro dashboard.
- AI Creative brief synthesis from comments/UGC & winner logs.
- AI Experiment notebook: track hypotheses → outcomes → next steps.
In 30–45 days you’ll have
Clear min/max CAC, cost caps, and rules-based scale playbook.
2 shipped hypotheses with tracked uplift across ATC% & CVR.
GA4 + Ads + Shopify stitched; weekly reporting & stand-ups.